Services
Our clients are typically retailers, manufacturers and direct marketers who sell through multiple channels or want to become multi-channel marketers to leverage their brand.
Before an engagement, we listen very carefully and ask relevant questions based on our deep experiences, pioneering solutions and documented successes. We need to understand the Client's vision and objectives before defining the work and deliverables. Usually this process leads to new or different "opportunities" and tactics most appropriate for this particular business. Bigger "opportunities" are almost always mutually discovered.
Based on an agreed upon project scope, we frequently perform an Assessment of current strategies, tactics and performance metrics to more clearly define the opportunities, quantify any required investments and ROI, create time & action plans, and report many specific recommendations in detail. This is performed in a surprisingly short time due to our experiences. It requires only a modest investment. Our Assessments are described as creative, personalized, problem solving, action ready, ROI focused and efficient.
- Brand creation and development - identify competitive universe and multi-channel payback potential based on a total brand differentiation – sales, new customers, profit
- Assess merchandise trends and propose possible directions
- Assess current infrastructure and determine needs
- Based on potential and needs, develop growth strategies and practical, profitable tactics
- Recommend most qualified third party resources to support best practice services
- Contact and negotiate most appropriate and effective third party services and contracts
- Develop and install multi-channel infrastructure that best fits your retail business model
- Sell or acquire a business
- P & L improvements and financially based decision making
- Industry benchmarks and key performance indicators (KPI’s)
- Customer database – in-store name/address capture, file structure, hygiene
- Customer Relationship Management (CRM) – marketing plans, ROI
- International business development – all marketing and operational best practices
- New media and social network integration for measured growth
- New customer acquisition – traditional and leading edge
- Credit marketing
- Loyalty programs
- Website development
- Search engine optimization – organic search improvements
- Search engine marketing – ROI based – paid, affiliates
- Email services and campaigns
- Creative, print and mailing production
- Direct mail or catalog circulation plans
- Find a bone fide buyer or seller, and facilitate a enterprise sale transaction
To learn more, please contact us. 
© Ramseyer & Associates, 530 Union Bridge Road, Duxbury, MA 02332-4222