Multi-channel Trends

From Forrester Research (2010)
- 2009 online sales were $155.2 billion
- Average growth projected at +12% per year over next 5 years
- 70% of US consumers who researched products online bought offline
- Of 120 million online households, 75% have purchased over the Internet
- Online sales are now 7% of all consumer spending
From several Corporate experience and Client proprietary studies
- Customers who shop more than one channel are at least 50% more valuable
- International customers are more loyal and place larger orders than domestic customers
Quarterly Online Shopper Intelligence Study (Aug. 2010) revealed that 83 percent of consumers are shopping online at least weekly

From DoubleClick, Opinion Research Corp (Nov 2006)
- 90% of consumers likely to “always” or “sometimes” purchase exact brand that they discover or research online
- 33% of men and 22% of women say they research online “always” or “most of time”
From Shop.org FirstLook conference (Feb 2007)
- J.C. Penney Chairman/CEO, Mike Ullman, said “our five year plan is to make the internet the foundation for the architecture of the company...the future of retailing is all about multi-channel sales... we're channel agnostic (and) we don't care which way customers come in as long as they come in.” Additionally, new in-store web-enabled terminals are used by associates to help customers find items not in the store. Ullman said, “the in-store web terminals are not just about the shopper, but rather the entire experience of the sale through to the sales associate.”

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